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Financial Social Norms Are Your Worst Enemy

We cannot avoid the truth: money issues are never perfectly rational or numerical. The argument for saving and investing is easy to make, easy to understand, compelling, and exciting. Compound interest […]

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WLI’s Case for Investing

Let’s answer a simple question, why should I invest in stocks?   For our first blog post of many to come, it seems appropriate to talk about the true foundation […]